Business Storytelling 

 “Those who tell the stories rule the world.”


Storytelling may seem like an old-fashioned tool, today — and it is. That’s exactly what

makes it so powerful. Life happens in the narratives we tell one another.

A story can go where quantitative analysis is denied admission: our hearts.

Data can persuade people, but it doesn’t inspire them to act; to do that, you need

to wrap your vision in a story that fires the imagination and stirs the soul.


Today, one of the biggest corporate buzzwords is “storytelling.” Marketers are obsessed

with storytelling, and conference panels on the subject lately have fewer empty

seats than a Bieber concert.


Now more than ever, businesses, workers, and leaders have opportunities to stand out,

spread messages, and make change through storytelling.


Stories can change the way we think, act, and feel.

They can form the foundations of an entire workplace culture,

and they have the power to break down barriers and turn bad situations around.

Stories can capture our imaginations, illustrate our ideas,

arouse our passions, and inspire us in a way that cold, hard Facts often can't.


Stories can be powerful business tools, and successful leaders use them to engage their

teams. So, if you want to motivate others effectively, you need to learn how to

tell a good story.

People tell business stories to communicate and connect with employees, customers,

colleagues, partners, suppliers, and the media. Business stories differ from regular stories,

in that you tell them with an objective, goal, or desired outcome in mind, rather than for entertainment.

When you tell a story well, it can create an intense, personal connection between your audience

and your message. Effective stories can change our opinions, they can inspire us to achieve goals

that we didn't think were possible, and they can show us how we can change things for the better-


Stories make presentations better. Stories make ideas stick. Stories help us persuade.


Professional leaders tell stories to inspire us, motivate us.

And like any skill, we’re going to need practice at it.


Elaine Thomas, born in Washington D.C. professional Business english Coach-

 is  also an accomplished actress, singer, motivational teacher and storyteller.

With over 30 years of performing and 10 years of teaching in her repertoire,

Elaine Thomas will use her diverse experience to show participants,

how to fine-tune their Storytelling skills, using creativity, communication,

presentation, depth and Inspiration.